About us
Local Data Company is the UK’s most accurate retail location insight company. We physically track every retail and leisure business across the entire country. Our data powers strategy and decision making for our clients working across retail, leisure, out-of-home media, investment, property and financial services.
Our History
2003
Founded by brothers Barnaby and Alex Oswald
2008
Company evolves from data directory to data insights
2010
In-house software developers build a proprietary technology stack to refine field research
2012
Total coverage of Great Britain achieved
2015
Revolutionary footfall counting technology developed in-house and SmartStreetSensor is launched
2017
Our growing team requires bigger offices and we move to Farringdon
2018
Research and Development on the next generation footfall sensor, SmartMotionSensor
2019
Acquisition of the Retail Locations business
2021
Acquisition of the price and promotions data specialist, On-Site Research
Today
Barnaby Oswald remains at the centre of the business
Press Coverage
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